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MAKING
THINGS EXIST

Direct. Instant. Now.
Zimpler Payments x Bold
Identity, Digital Design, Type Design
2022

Zimpler is the payment method for progressive people living in the moment, choosing the product that allows direct and instant transactions without delays. It’s a reflection of a vivid and fast life – on demand, what you need when you want it, a tool for living life to the fullest. 

At Bold Scandinavia, our team developed a new visual identity for Zimpler supported by behaviour-oriented approach. The concept "instant response" is translated into a visual language based on responsive behaviours, with a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and an easy-to-use but versatile layout system.



In this team project, my direct contribution was the key graphic setting the foundation asset and the visual representation of the progressive and responsive nature of our concept. Thus, it became the graphic element and a framing device for content.
Alongside with the design and digital team, worked in creating a dynamic design system and digital solutions for the website.

In collaboration with Studio Feixen, I was assigned to design the bespoke numbers to include and further extend the commissioned typeface, enlarging the brand-building to supporting the distinct expression in the most limited applications.

Project Info

Client
Zimpler Payments
Direct Contribution
Identity, Digital Design, Type Design
Creative Team
Petter Eklund, Carl-Johan Nordin, Yun Yu, Torbjörn Kihlberg, Christina Damsgaard, Magnus Norlander, Alexandre Nielbo
Live Website
www.zimpler.com
Year
2022

Design Concept
Instantaneous Response

Three kinds of responses: scale, position, and personality. Thus, the responsive personality integrated with scale and position creates a progressive and distinct expression within our overall design system.

Bespoke Numbers
Type Design

Based on the commissioned brand typeface with the special characters, and in collaboration with Feixen Studio, a bespoke numbers were designed to create more distinct expression to be used for even in the most limited application for eg. the product (payment flow).

Fjord New Trademark
Fjord, Part of Accenture Song
CVI Proposal
2021

Part of Accenture Interactive, Fjord is a design service/innovation consultancy that reimagines people's relationships with the digital and physical world around them. In my previous role at Fjord, I contributed with an identity concept and creation that would reflect Fjord Switzerland within Fjord Global. Each Fjord, around the world, has its sub-identity within the primary organisational brand. Therefore, the challenge was to keep linked to the global Fjord without becoming a separate entity — new, but recognisable.

The approach to this challenge was to redraw the F as a foundation and reinterpret the identity in a creative-oriented direction, unlike a standalone logo, this approach encourages exploration and experimentation delivered by a logo that lives and grows in a flexible identity system and maintains its recognition.

Project Info

Client
Fjord, Part of Accenture Interactive
Project category
Concept Visual Identity
Designer + Motion
Alexandre Nielbo
Special thanks to
Claudia Niemeyer, Sarah Semple, Thales Molina and Fjord Team
Year
2021
Hydro Energy
Global Power Inc.
Brand Identity, Digital
2020

The client was a Swiss company that aims to launch a new greener energy source as an alternative to noisy diesel generator. It’s a shipping container - size battery that gets re-charged through hydro power and is delivered to events, festivals and outdoor venues straight from the power plant.

This was unrealised CVI (proposal), it was presented during early stage as a concept for how this brand could be brought to life. The approach was to develop an identity that would work from B2B (direct audience) and B2C (indirect audience) whom attend these events, including the green organisations who influence and raise the sustainability concerns with the stakeholders in mind.

Project Info

Client
Global Power Inc.
Project category
Brand Concept and UI
Designer
Alexandre Nielbo
Year
2021
Visual Form of Emptiness
Basel School of Design | HGK
Research Publication
2020

This thesis project investigates the interdependece in visual communication in a experimental, and oriented by a theorical-practical approach. The Research combines the theoretical framework, followed by a practical design experiments to develop visual languages with a goal of formulating a poster series, as the medium, that aims to create a visual experience based on the interdependence through the visual elements of typographic form and image.

The methodology employed can best be described as empirical and causal, supported by other methods such as observation, analysis, comparison and analogy. The project is simultaneously research-based in its conceptual dimension permeated by a philosophical tone, and practice-based regarding its visual designing dimension.

Project Info

Academic
Basel School of Design | HGK
Project category
Research Thesis Publication
Designer
Alexandre Nielbo
Mentors
Jinsu Ahn, Susanne Käser, Arno Schubbach
Year
2020
Motion Basel
Zeitraum Festival
Campaign concept, 2D/3D motion
2020

Poster series for a fictional event about moving graphics. The approach developed for the moving posters were based in the interaction of time, rhythm and contrast.While exploring with the moving image in the design process, it was created few versions of the outcome.

Project Info

Client
Zeitraum Festival
Project category
Poster Campaign | Motion
Designer
Alexandre Nielbo
Year
2020
[1]

Series of 3 digital Posters
that are connected.
[2]

Series of individual posters
with type contrast
P5 Type Tool
Basel School of Design | HGK
P5 javascript, creative coding
2019

Based on the function ’Text to Points’, We create a tool that can help you to create your version for different typefaces. These typefaces are composited by different shapes, including 2D and 3D shapes. You can easily type the word which you like and use the sliders on the right top to change the wave mode, wave speed and the size of the shapes.

Project Info

Academic
Basel School of Design | HGK
Project category
P5 Javascript Library
Designer
Alexandre Nielbo
Colaboration
Lu Zian
Year
2019
State of Being
PosterSlam IVK Exhibition
Type Design, Typography, Poster
2019

Posterslam is a poster exhibition that occurs every semester at the Basel School of Design (IVK). During this term, it was introduced “State of Being” as the theme for the exhibition.  My contribution to this event, was a typographic poster printed in silkscreen with the quote “State of Being” expressed through designed letterforms.

Based on a series of visual experiements with letterforms, a visual study was conducted to visualize the different levels of interpretations and dimensions with legibility and form could reach the viewers attention. By printing the poster in silkscreen, it led the viewer to experience the message on a visual and physical level, from reading in distance until coming closer and feel the haptic structure while touching on the letterforms giving the state of presence.

Project Info

Client
Posterslam IVK
Project category
Typographic Poster Design
Designer
Alexandre Nielbo
Year
2019
Archiving the Archive
Basel School of Design | HGK
Editorial, Typesetting, Concept
2019

Coming from a multicultural and diverse family background, this is a more personal project that explores different journeys from my childhood when I used to visit my family roots in Switzerland, Denmark and Brazil.

Each journey (chapter) begins from an entire frame (no margins) as continuous landscape to introduce the reader the location and the starting point of the story. Thus, the typographic setting is composed within a frame that follows the narratives with the stories.
The chosen fonts were intended to create contrast between the reminding the old memories to the new times in which the images were archived.

Project Info

Academic
Basel School of Design | HGK
Project category
Editorial Design
Designer
Alexandre Nielbo
Year
2019
No Money. No Clown.
Art Exhibition
Typographic, Illustration, Poster
2018

In the Authorship course, it was intended for the designer to create a series of visual images explored within different techniques. These images were supported by a depth of visual investigation with the purpose to describe the designer himself as content within four chapters (techniques): typographic form, graphic shapes, photography, and slogan.

Throughout the process, the approach was supported by a humour and ironic message as well as connecting the different elements from graphic shapes into typographic form with contrast of organic/static forms composed towards a final poster design.

Project Info

Academic
Basel School of Design | HGK
Project category
Poster Design and Silkscreen Print
Designer
Alexandre Nielbo
Mentor
Jiri Oplatek
Year
2018
© 2022, Alex Nielbo.
alexnielbo@gmail.com
IG. @alexnielbo
Stockholm, SE