WORKS

© 2024, Alex Nielbo

Visual Identity, Brand Design Systems, Art Direction, User Interface Design (Web and App), User Experience Design.

Currently Hamilton Watch | Swatch Group (CH).
Previously worked at EY Doberman (SE), Bold Scandinavia (SE) and Fjord, Accenture (CH).

PROJECTS
CLIENT
CATEGORY
DATE
Nº 09    Direct. Instant. Now.
Zimpler Payments
Brand Identity
2022
Fintech Payment Service
Direct. Instant. Now.

Zimpler is a cutting-edge payment method for forward-thinking individuals who value instant and direct transactions without delay. It's a reflection of a fast-paced, on-demand lifestyle and a tool for living life to the fullest.
             At Bold Scandinavia, our team developed a new brand identity for Zimpler with a behaviour-oriented approach. The concept of "instant response" was translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but module-based layout system.

In my role, I developed the foundation assets and visual representation of the progressive and responsive nature of our concept. In collaboration with design and digital teams, we co-created a design system with a distinct expression across all touchpoints - from the payment flow to the website and communication campaigns.
            In collaboration with Feixen Studio (Luzern, CH), I was in charge of the bespoke numbers of the commissioned typeface by expanding the brand experience.

INFO

Client
Zimpler Payments
Direct contributions
Key visual, digital design, bespoke type
Team
Alex Nielbo, Petter Eklund, Carl-Johan Nordin, Torbjörn Kihlberg, Christina Damsgaard, Magnus Norlander, Yun Yu
Live website
Year
2022
Scale, Position, Personality

Three responsive elements: scale, position, and personality. The integration of these responses created a progressive and distinct expression engaging users on a interaction level, enhancing the brand's digital experience.

Scale

Position

Personality

Responsive behaviour on key graphic

Responsive behaviour on typography

Symbol UI function: Thinking mode (left); Progress mode (right);

Module-based design system

Key pattern design system / incremental grid / simple (B2B)→  expressive (B2C) / 3 responses in both static and motion

Website design and responsive behaviours application

UI interactions, responsive behaviors (sketches)

UI interactions, responsive behaviors (sketches)

Zimpler Grotesk

The project involved the design of bespoke numbers based on the commissioned brand typeface, with the goal of creating a more distinct expression for use in even the most limited applications, such as the payment flow.

Nº 08    Fjord Trademark
Fjord, Part of Accenture
Concept visual identity, animation
2021
Trademark
Concept
Introducing
Fjord Switzerland

In my previous role at Fjord, a design and innovation consultancy under Accenture Interactive, I contributed a visual design concept to our team with a sub-identity for Fjord in Switzerland.
             The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
             The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.

INFO

Client
Fjord, Part of Accenture Interactive
Direct contributions
Concept visual identity, animation
Designer
Alexandre Nielbo
Special thanks to
Claudia Niemeyer, Sarah Semple, Thales Molina and Fjord Team
Year
2021
Nº 07    Hydro Energy
Global Power Inc.
Brand concept and digital design
2021
Energy CVI Proposal
Hydro Energy

The client was a Swiss company who aimed to launch a new greener energy source as an alternative to noisy diesel generators. Their product is a shipping container-sized battery that gets recharged through hydro power and is delivered to events, festivals, and outdoor venues straight from the power plant.
             This was an unrealized CVI (proposal) that was presented during the early stages as a concept for bringing the brand to life. The approach was to develop an identity that would work for both B2B (direct audience) and B2C (indirect audience) audiences, including green organizations who influence and raise sustainability concerns with stakeholders in mind.

INFO

Project Info

Client
Global Power Inc.
Direct contributions
Brand concept and digital design
Designer
Alexandre Nielbo
Year
2021
Nº 06    Visual Form of Emptiness
Basel School of Design | HGK
Design research, digital publication
2020
Master Thesis
Visual Form
of Emptiness

This thesis project investigates the interdependece in visual communication in a experimental, and oriented by a theorical-practical approach. The Research combines the theoretical framework, followed by a practical design experiments to develop visual languages with a goal of formulating a poster series, as the medium, that aims to create a visual experience based on the interdependence through the visual elements of typographic form and image.
             The methodology employed can best be described as empirical and causal, supported by other methods such as observation, analysis, comparison and analogy. The project is simultaneously research-based in its conceptual dimension permeated by a philosophical tone, and practice-based regarding its visual designing dimension.

INFO

Academic project
Basel School of Design | HGK
Delivery
Design research, digital publication
Designer
Alexandre Nielbo
Mentors
Jinsu Ahn, Susanne Käser, Arno Schubbach
Year
2020
Nº 05    Zeitraum
Zeitraum Festival | Design Concept
Digital posters, 2D / 3D animation
2020
Campaign Concept
Zeitraum

This poster series was designed for a fictional event that focused on the use of moving graphics. To create these posters, I experimented with the interaction of time, rhythm, and contrast. Through this process, I developed several versions of the final product, each showcasing the power of the moving image in design.

INFO

Client
Zeitraum Festival
Areas
Digital poster design, 3D / 2D motion graphics
Designer
Alexandre Nielbo
Year
2020
Nº 04    P5 Type Tool
Basel School of Design | HGK
P5 javascript, creative coding
2019
Creative Coding
P5 Type Tool

Based on the function ’Text to Points’, We create a tool that can help you to create your version for different typefaces. These typefaces are composited by different shapes, including 2D and 3D shapes. You can easily type the word which you like and use the sliders on the right top to change the wave mode, wave speed and the size of the shapes.

INFO

Academic Project
Basel School of Design | HGK
Areas
P5 javascript library
Team colaboration
Alexandre Nielbo and Lu Zian
Year
2019
Nº 03    State of Being
PosterSlam IVK Exhibition
Type design, typography, poster
2019
Exhibition
State of Being

For the Posterslam exhibition at the Basel School of Design, I created a typographic poster that was printed in silkscreen. The theme of the exhibition was "State of Being," and my poster conveyed this message through designed letterforms.
                  I conducted a visual study to investigate the different levels of interpretation and dimensions that legibility and form can reach in order to capture the viewer's attention. By printing the poster in silkscreen, it allows the viewer to experience the message on both a visual and physical level, from reading it from a distance to coming closer and feeling the haptic structure of the letterforms, which adds a sense of presence to the piece.

INFO

Client
Posterslam IVK
Areas
Type Design, typography, print
Designer
Alexandre Nielbo
Year
2019
Nº 02    Archiving the Archive
Basel School of Design | HGK
Editorial, print, typesetting
2019
Editorial
Archive

Growing up in a multicultural and diverse family, I have always been fascinated by the different journeys I took to visit my family roots in Switzerland, Denmark, and Brazil.
             This project is a personal exploration of those journeys and the memories that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows. The typographic setting is composed within this frame, giving shape to the narratives and stories.
             The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.

INFO

Academic project
Basel School of Design | HGK
Areas
Editorial, print, typesetting
Designer
Alexandre Nielbo
Year
2019
Nº 01    No Money. No Clown.
Art Exhibition
Poster, typography, graphic
2018
Exhibition
No Money. No Clown.

In the Authorship course, students were asked to create a series of visuals designs through four techniques. These images were supported by in-depth visual explorations with the purpose of describing the designer themselves as content within four chapters (techniques): typographic form, graphic shapes, photography, and slogan.
             The approach for this project was to incorporate humor and irony into the message, as well as connecting the different elements from graphic shapes into typographic form with the contrast of organic and static shapes. At the end, it was developed a catalogue with these designs that later was composed into a final poster design that showcases one element from each technique.

INFO

Academic Project
Basel School of Design | HGK
Areas
Poster, typography, graphic
Designer
Alexandre Nielbo
Mentor
Jiri Oplatek
Year
2018
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VISUAL DESIGNER