ALEX NIELBO
WORK
ABOUT
ARCHIVE

SELECTED
WORKS

© 2023, Alex Nielbo

Designer at EY Doberman. Previously Bold Scandinavia (SE) and Fjord (CH).


PROJECT Nº
CLIENT
AREA
YEAR
01  Pay. Get Paid.
Zimpler Payments
Brand Identity, Website, Type Design
2022

Zimpler is a cutting-edge payment method for forward-thinking individuals who value instant and direct transactions without delay. It's a reflection of a fast-paced, on-demand lifestyle and a tool for living life to the fullest.

                  At Bold Scandinavia, our team developed a new brand design system for Zimpler with a behaviour-oriented approach. The concept of "instant response" was translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but easy-to-use layout system.
                 I played a key role in the project by developing the foundation assets and visual representation of the progressive and responsive nature of our concept. Working with the design and digital teams, we co-created a design system with a distinct expression and applied it across all touchpoints - from the payment flow check out to digital and communication campaigns.
                 In collaboration with Feixen Studio, I was specifically assigned to design the bespoke numbers for the commissioned typeface. This helped to build the brand experience and enhance it in all digital touchpoints.

   Info

Project Info

Client
Zimpler Payments
Direct Contribution
Identity, Key Visual, Digital Design, Typography, Bespoke Numbers
Creative Team
Petter Eklund, Carl-Johan Nordin, Yun Yu, Torbjörn Kihlberg, Christina Damsgaard, Magnus Norlander, Alexandre Nielbo
Live Website
www.zimpler.com
Year
2022

Design Principles
Instantaneous Response

Our new visual system for Zimpler is based on three responsive elements: scale, position, and personality. The integration of these elements creates a progressive and distinct expression that engages users on an emotional level, providing them with a truly unique brand experience.

Bespoke Numbers and
Commissioned Typeface

The project involved the design of bespoke numbers based on the commissioned brand typeface, with the goal of creating a more distinct expression for use in even the most limited applications, such as the payment flow.

02 Fjord Trademark
Fjord, Part of Accenture
Concept Visual Identity, Animation
2021

In my previous role at Fjord, a design and innovation consultancy under Accenture Interactive, I had the opportunity to contribute to the development of a sub-identity for Fjord Switzerland. This involved reinterpreting the official Fjord logo through the concept of building blocks. By using a two-dimensional grid system to create a three-dimensional F, I was able to visually convey the themes of "shaping" and "building" in a unique animated signature that connected with these ideas.This approach allowed for flexibility and room for growth in both the structural and aesthetic aspects of the brand, while still maintaining its recognizability.
                  The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress. As a result, the new sub-identity has positioned Fjord Switzerland at the forefront of digital communications, presentations, and campaigns.

Project Info

Client
Fjord, Part of Accenture Interactive
Project category
Concept Visual Identity, Animation, Flyer, Poster, Colours, Graphic Image
Designer + Motion
Alexandre Nielbo
Special thanks to
Claudia Niemeyer, Sarah Semple, Thales Molina and Fjord Team
Year
2021
03  Hydro Energy
Global Power Inc.
Visual Identity, Digital Design
2020

The client was a Swiss company that aimed to launch a new greener energy source as an alternative to noisy diesel generators. Their product is a shipping container-sized battery that gets recharged through hydro power and is delivered to events, festivals, and outdoor venues straight from the power plant.
                  This was an unrealized CVI (proposal) that was presented during the early stages as a concept for bringing the brand to life. The approach was to develop an identity that would work for both B2B (direct audience) and B2C (indirect audience) audiences, including green organizations who influence and raise sustainability concerns with stakeholders in mind.

Project Info

Project Info

Client
Global Power Inc.
Project category
Brand Concept and Digital Design
Designer
Alexandre Nielbo
Year
2021
04  Visual Form of Emptiness
Basel School of Design | HGK
Research, Publication, Graphic
2020

This thesis project investigates the interdependece in visual communication in a experimental, and oriented by a theorical-practical approach. The Research combines the theoretical framework, followed by a practical design experiments to develop visual languages with a goal of formulating a poster series, as the medium, that aims to create a visual experience based on the interdependence through the visual elements of typographic form and image.
                  The methodology employed can best be described as empirical and causal, supported by other methods such as observation, analysis, comparison and analogy. The project is simultaneously research-based in its conceptual dimension permeated by a philosophical tone, and practice-based regarding its visual designing dimension.

Project Info

Academic
Basel School of Design | HGK
Project category
Research, Digital Publication, Type Design, Poster
Designer
Alexandre Nielbo
Mentors
Jinsu Ahn, Susanne Käser, Arno Schubbach
Year
2020
05  Motion Campaign
Zeitraum Festival
Campaign concept, 2D/3D motion
2020

This poster series was designed for a fictional event that focused on the use of moving graphics. To create these posters, I experimented with the interaction of time, rhythm, and contrast. Through this process, I developed several versions of the final product, each showcasing the power of the moving image in design.

Project Info

Client
Zeitraum Festival
Project category
Poster Campaign | Motion
Designer
Alexandre Nielbo
Year
2020
06  P5 Type Tool
Basel School of Design | HGK
P5 javascript, creative coding
2019

Based on the function ’Text to Points’, We create a tool that can help you to create your version for different typefaces. These typefaces are composited by different shapes, including 2D and 3D shapes. You can easily type the word which you like and use the sliders on the right top to change the wave mode, wave speed and the size of the shapes.

Project Info

Academic
Basel School of Design | HGK
Project category
P5 Javascript Library
Team
Alexandre Nielbo and Lu Zian
Year
2019
07  State of Being
PosterSlam IVK Exhibition
Type Design, Typography, Poster
2019

For the Posterslam exhibition at the Basel School of Design, I created a typographic poster that was printed in silkscreen. The theme of the exhibition was "State of Being," and my poster conveyed this message through designed letterforms.
                  I conducted a visual study to investigate the different levels of interpretation and dimensions that legibility and form can reach in order to capture the viewer's attention. By printing the poster in silkscreen, it allows the viewer to experience the message on both a visual and physical level, from reading it from a distance to coming closer and feeling the haptic structure of the letterforms, which adds a sense of presence to the piece.

Project Info

Client
Posterslam IVK
Project category
Typographic Poster Design
Designer
Alexandre Nielbo
Year
2019
08  Archiving the Archive
Basel School of Design | HGK
Book, Typesetting, Image
2019

Growing up in a multicultural and diverse family, I have always been fascinated by the different journeys I took to visit my family roots in Switzerland, Denmark, and Brazil.
                  This project is a personal exploration of those journeys and the memories that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows. The typographic setting is composed within this frame, giving shape to the narratives and stories.
                  The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.

Project Info

Academic
Basel School of Design | HGK
Project category
Editorial Design
Designer
Alexandre Nielbo
Year
2019
09  No Money. No Clown.
Art Exhibition
Typography, Graphic Image, Poster
2018

In the Authorship course, students were asked to create a series of visuals designs through four techniques. These images were supported by in-depth visual explorations with the purpose of describing the designer themselves as content within four chapters (techniques): typographic form, graphic shapes, photography, and slogan.
                  The approach for this project was to incorporate humor and irony into the message, as well as connecting the different elements from graphic shapes into typographic form with the contrast of organic and static shapes. At the end, it was developed a catalogue with these designs that later was composed into a final poster design that showcases one element from each technique.

Project Info

Academic
Basel School of Design | HGK
Project category
Poster, Typography, Illustration, Graphic Image
Designer
Alexandre Nielbo
Mentor
Jiri Oplatek
Year
2018
©2023
ALEXNIELBO@GMAIL.COM
IG. @ALEXNIELBO
STOCKHOLM, SE