–Step Outside
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Daiki Suzuki – Founder of Engineered Garments
We introduced a new brand identity for Zimpler with a digital-driven approach. The concept of "instant response" was translated into a visual language based on responsive behaviours and ToV, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but module-based layout system.
Personality
Response: Seeking and adapting
Response: Instant guiding
Response: Seeking and adapting
Response: Instant guiding
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
of Emptiness
This thesis project investigates the interdependece in visual communication in a experimental, and oriented by a theorical-practical approach. The Research combines the theoretical framework, followed by a practical design experiments to develop visual languages with a goal of formulating a poster series, as the medium, that aims to create a visual experience based on the interdependence through the visual elements of typographic form and image.
The methodology employed can best be described as empirical and causal, supported by other methods such as observation, analysis, comparison and analogy. The project is simultaneously research-based in its conceptual dimension permeated by a philosophical tone, and practice-based regarding its visual designing dimension.
INFO
This poster series was designed for a fictional event that focused on the use of moving graphics. To create these posters, I experimented with the interaction of time, rhythm, and contrast. Through this process, I developed several versions of the final product, each showcasing the power of the moving image in design.
INFO
Based on the function ’Text to Points’, We create a tool that can help you to create your version for different typefaces. These typefaces are composited by different shapes, including 2D and 3D shapes. You can easily type the word which you like and use the sliders on the right top to change the wave mode, wave speed and the size of the shapes.
INFO
For the Posterslam exhibition at the Basel School of Design, I created a typographic poster that was printed in silkscreen. The theme of the exhibition was "State of Being," and my poster conveyed this message through designed letterforms.
I conducted a visual study to investigate the different levels of interpretation and dimensions that legibility and form can reach in order to capture the viewer's attention. By printing the poster in silkscreen, it allows the viewer to experience the message on both a visual and physical level, from reading it from a distance to coming closer and feeling the haptic structure of the letterforms, which adds a sense of presence to the piece.
Growing up in a multicultural and diverse family, I have always been fascinated by the different journeys I took to visit my family roots in Switzerland, Denmark, and Brazil.
This project is a personal exploration of those journeys and the memories that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows. The typographic setting is composed within this frame, giving shape to the narratives and stories.
The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.
In the Authorship course, students were asked to create a series of visuals designs through four techniques. These images were supported by in-depth visual explorations with the purpose of describing the designer themselves as content within four chapters (techniques): typographic form, graphic shapes, photography, and slogan.
The approach for this project was to incorporate humor and irony into the message, as well as connecting the different elements from graphic shapes into typographic form with the contrast of organic and static shapes. At the end, it was developed a catalogue with these designs that later was composed into a final poster design that showcases one element from each technique.
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