Introduction
Work Experience
Education
Further Courses
Skills

HEY

HEJ

OI

GRÜEZI

My name is Alex, a Swiss-Brasillian designer born-raised in Lisbon. Over the years, I have lived and worked in several countries: Portugal, England, Switzerland, and Sweden.
              I take each project with a holistic approach to creative design processes, from conceptual mind with systematic thinking, as well addressing user needs. My focus is to solve design challenges through visual communication intersecting brand, service, and digital design, all while bringing contemporary aesthetics and attention to craftsmanship.
              Throughout my career, I have worked in brand agencies and design innovation consultancies, such as Fjord, Part of Accenture Interactive (Zürich), Bold Scandinavia (Stockholm) and EY Doberman (Stockholm). Thus, working directly with clients from diverse sectors and industries, including Accenture Industry X, Scandinavian Airlines, Zimpler Payments, Bambuser, among others.

WORK EXPERIENCE
Aug 2023 — Present
Visual Designer
Hamilton Watch | Swatch Group
Biel/ Bienne,
Switzerland

Link

Role
Responsible for driving the brand presence and advertisement in the global market.

Create promotional assets for advertising across all physical and digital channels, including website, point-of-sale (POS), out-of-home (OOH), print and digital screen formats, organic, and paid social.

Art direction and briefing external agencies for the development of product launch campaigns, creating promotional assets for advertising.

Design and develop product launch websites showcasing a more elevated visual experience of the product integrated with the campaign.
Highlights
Designed and develop the new product launch for the Khaki Aviation Pilot website. Worked together with the Creative Lead and with developers for the back-end integration.

See website here

Art Direction for the Ventura collection "Blue Suede," created together with the Creative Lead in colaboration with Johannes Bauer Studios and Foxframes.

See campaign here


Designed and refreshed a comprehensive Global Advertising Guidelines to guide the global markets with a new Ad plan. Including the development of marketing materials and design guides for individual products concerning key highlights, special collaborations and movie promotions.
Jan – Jul 2023
Visual Designer
EY Doberman
Stockholm,
Sweden

Link

Role
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design. Develop and design approaches to each project, from research, art direction, brand development and visual expression.

My work encompassed a range of practical skills in brand experience, addressing user needs, and designing digital projects for web and mobile apps across client projects from healthcare, to sustainability, e-commerce, and immersive experiences..
Direct Clients
Bambuser, a Live Commerce Platform

Core Value Proposition | Brand Revamp | Web Redesig

‍Astra International

Revamp UI / UX | Components Library | Guidelines and Specification

SALLY, Future Manifestation Lab

Audio-visual experience | Web app | Artificial Reality (AR)
Highlights
Redesigned Bambuser's website aligned with a new strategic vision, enhancing the platform's industry-specific study cases and result value.

Contributed to SALLY's Future Windows project, leading visual design using AR technology for an immersive experience. Delivered a comprehensive UI library with a clear visual design system.

Led the digital project for the Astra International in colaboration with EY partners from Asia. Delivered a UX / UI assessment, customer insight presentation, and executed a robust UI components library.

Internal Project: Future Windows, a collaboration with White Arkitekter, exhibited at Cannes Lions Festival and Katapult Future Fest.
Jan — Jul 2022
Digital Designer,
Bold Scandinavia, Part of NoA
Stockholm,
Sweden

Link

Role
Responsible for creating and developing visual identities with design systems that are flexible and responsive, focusing in branding and digital experiences.
Highlights
Led independent and team colaborative projects from research and art direction to design development and implementation.

Produced visually design concepts, from animations to interactive solutions, creating a seamless and immersive brand experience.

Developed a comprehensive UI design system aligned with the brand identity, encompassing components and guidelines to ensure consistency and enhance brand recognition.

Collaborated with cross-functional teams to activate wireframes into high-fidelity screen designs and interactive prototype flows using Figma, ensuring it's user-friendly and interactive in the final products.
‍Direct Clients
Zimpler Payments

Brand identity, key graphic, website design, bespoke type.

Scandinavian Airlines

Visual Rebrand for “Journey Matters” campaign, Design System and Guidelines.

Swedish Financial Company

Visual Identity: logotype, typography, colours, visual design system w/ guidelines, SoMe, annual report design concept.

Vana Living

Packaging Design & Bespoke Wordmark.
Mar — Nov 2021
Associate Visual Designer,
Fjord, Part of Accenture
Zürich,
Switzerland

Link

Role
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients.
Highlights
Expanded and deepened my background in technology and digital innovation.

Created a UI components library that is consistent with the brand's visual language.

Contributed foresight, signals, and trends explorative research to create concrete visual design templates.

Developed and iterated on UI / UX hi-fidelity design, provided handovers to developers, and wrote specifications.

Designed user journeys to provide an overview of the user experience, identify pain points, and find opportunity spaces.

Contributed to the strategic vision of Industry X (Accenture Asset - Sustainability Accelerator).
Direct Clients
Accenture Industry X / Sustainability Accelerator:
Product Design UI / UX, Strategic vision

Roche | Global Pharma

NGO | Educational Sector
Jun — Aug 2017
Graphic Designer Intern
Studio Nuts
Lisboa,
Portugal

Link

EDUCATION
2018 — 2020
MA Visual Communication and Iconic Research
Basel Academy of Art and Design FHNW | HGK
Basel,
Switzerland
2018 — 2019
Further Education, Type Design
Schule für Gestaltung Basel
Basel,
Switzerland

Semester course: Type Design and Lettering at SfG
Course led by Matthew Pauwels
Key: Calligraphy, Lettering, Glyphs, Typesetting, Type Design, Typeface.

2015 — 2018
BA Visual Arts
University of Kent
Canterbury,
England
ATTENDED COURSES
SKILLS
Technical Skills
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library)
Expertise
Visual Identity, Brand Experience, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Client Industries
Watch Manufacturing Company, Fintech, Financial & Payment Services, Airline Industry, Sports  & Lifestyle, Global Pharma & Healthcare, Sustainability, Gastronomy
Language
Portuguese (native), English (bilingual)
©2024
ALEXNIELBO@GMAIL.COM
IG. @ALEXNIELBO
VISUAL DESIGNER