My name is Alex, a Swiss-Brasillian designer with a multidisciplinary background. Over the years, I have lived in several countries: Portugal, England, Switzerland, and Sweden.
I have a diverse and holistic approach, encompassing user-centric, conceptual and systematic thinking to design-driven creative processes. My focus is to solve design challenges through visual communication intersecting brand, service, and product, all while bringing contemporary aesthetics and attention to craftsmanship.
Throughout my career, I have worked in brand agencies and design innovation consultancies, such as Fjord, Part of Accenture Interactive (Zürich), Bold Scandinavia (Stockholm) and EY Doberman (Stockholm). Thus, working directly with clients from diverse sectors and industries, including Accenture Industry X, Scandinavian Airlines, Zimpler Payments, Bambuser, among others.
Aug 2023 — Present
Hamilton Watches | Swatch Group
Jan – Jul 2023
Responsible for ensuring quality, finish, and personality in every aspect of visual design. By leveraging my expertise in craftsmanship, I delivered innovative and coherent digital experiences, from brand development to visual expression (including crafting branding strategies, visual concepts, motion and design systems to both brand and product experience with specifications).
My role evolved from crafting visuals to encompassing the practical experience for both user needs and digital interfaces.
Designed a website for Bambuser, a future commerce platform. Activated a new vision by implementing a brand refresh and revamped the website structure aligned with the new strategic foundation. Empowered Bambuser to effectively showcase its platform dedicated to its client-specific industries, thereby demonstrating its value and potential. Fostered close collaboration with functional teams to craft a cohesive and intuitive user interface (UI), elevating the overall user experience (UX) in line with the client goals and industry needs.→
Contributed to SALLY, EY Doberman's future manifestation lab
, in their mission to make radically better future. Together with the Design Director, led visual design direction for the Future Windows project, creating an immersive audio-visual experience using AR technology in collaboration with DVA studio
. Activated the digital and physical experience and delivered a comprehensive UI and design system with a visual identity.→
Worked with EY international partners from Asia on the Astra International digital project. Led and activated the interface and user experience. Conducted UX/UI assessment, customer insight report presentation. Delivered a robust UI components library approached with atomic design system, and navigated with documentation, technical guidelines and design principles.* Internal Projects:
Future Windows, a collaboration between SALLY and White Arkitekter that was launched in late May. The manifestation has been exhibited at the UN Goals House within the Cannes Lions Festival and at the Katapult Future Fest in Oslo.
Bambuser | Live Commerce Platform | Web Design
Revamp UI/UX | UI components Library | Documentation, Guidelines, Design Principles
SALLY, Future Manifestation Lab | Audio-visual experience, Web app design | Artificial Reality (AR)
Jan — Jul 2022
Bold Scandinavia, Part of NoA
Responsible for creating and developing visual identities with design systems that are flexible and responsive, focusing in branding and digital experiences.
Led independent and collaborative team projects from initial research and conceptualisation to final design implementation.
Produced visually compelling design concepts, including motion graphics and interactive solutions, to create a seamless and immersive brand experience.→
Developed a comprehensive UI design system aligned with the brand identity, encompassing components and guidelines to ensure consistency and enhance brand recognition.→
Collaborated with cross-functional teams to activate wireframes into high-fidelity screen designs and interactive prototype flows using Figma, ensuring it's user-friendly and interactive in the final products.
Key graphic and concept, brand identity, website design, bespoke type.
Visual Rebrand for “Journey Matters” campaign, Design System and Guidelines.
Swedish Financial Company:
Concept Visual Identity: logotype, typography, colours, visual design system w/ guidelines, SoMe, annual report design concept.
Packaging Design & Bespoke Wordmark.
Mar — Nov 2021
Associate Visual Designer,
Fjord, Part of Accenture
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients.
Expanded and deepened my background in technology and digital innovation.
Created a UI components library that is consistent with the brand's visual language.
Contributed foresight, signals, and trends explorative research to create concrete visual design templates.
Developed and iterated on UI/UX hi-fidelity design, provided handovers to developers, and wrote specifications.
Designed user journeys to provide an overview of the user experience, identify pain points, and find opportunity spaces.
Contributed to the strategic vision of Industry X (Accenture Asset - Sustainability Accelerator).
Accenture Industry X/ Sustainability Accelerator:
Product Design UI / UX, Strategic vision
Roche | Global Pharma
Jun — Aug 2017
Graphic Designer Intern
3 months internship
Mar — Jul 2016
Graphic Designer Intern
3 months internship
2018 — 2019
Further Education, Type Design
Schule für Gestaltung Basel
Semester course: Type Design and Lettering at SfG
Course led by Matthew Pauwels
Key: Calligraphy, Lettering, Glyphs, Typesetting, Type Design, Typeface.
Visual Identity, Brand Experience, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Fintech, Financial & Payment Services, Airline Industry, Sports & Lifestyle, Global Pharma & Healthcare, Sustainability, Gastronomy
Portuguese (native), English (bilingual)