Multidisciplinary designer with international roots and work experience, specialising in brand identity, visual systems, and motion design.
I approach to projects with conceptual ideas and strategic thinking, while taking care of each project with contemporary aesthetics and attention to details.
I bring hands-on expertise from working with global luxury houses, tech ventures, innovation-led scale-ups, and international legacy brands from Accenture Song (CH), Bold Scandinavia (SE), EY Doberman (SE), and Hamilton Watches (CH). I've worked with clients from diversified industries and sectors such Swatch Group, Scandinavian Airlines, UBS Global, Accenture Industry X, Zimpler Payments, Bambuser, among others.
Campaigns
Concept, Storytelling, Launch Activation
Concept, Storytelling, Launch Activation
Brand Development
Positioning, Identity, Creative Direction, Design Systems
Positioning, Identity, Creative Direction, Design Systems
Digital Design
Website Design & Development, UX/UI Design, Design Systems, Content Architecture
Website Design & Development, UX/UI Design, Design Systems, Content Architecture
Content Creation
Video Editing, Post Production, Social Media
Video Editing, Post Production, Social Media
Work Experience
2025
Brand Designer,
Independent
Zürich, CH
Independent
Zürich, CH
Designer | UBS Global 360° Brand Portal
Brand personality, asset creation and development (advertising, publications, office, motion and video, social media, web, event experience, artificial intelligence) MetaDesign Zurich project-based
Creative Director | Swiss Innovation Lab
(ETH Zürich start-up) digital project
Made by Rela (Zürich - Shanghai)
Brand Direction | Flip Lingoes
Visual Identity, led brand creative direction
Ozon Studio Amsterdam collaboration
Brand personality, asset creation and development (advertising, publications, office, motion and video, social media, web, event experience, artificial intelligence) MetaDesign Zurich project-based
Creative Director | Swiss Innovation Lab
(ETH Zürich start-up) digital project
Made by Rela (Zürich - Shanghai)
Brand Direction | Flip Lingoes
Visual Identity, led brand creative direction
Ozon Studio Amsterdam collaboration
2023 – 2025
Visual Designer and Art Director,
Hamilton Watches
Bienne, CH
Hamilton Watches
Bienne, CH
Lead global advertising campaign guidelines across all touchpoints – delivered to 26 international markets
Developed omnichannel campaign rollouts from printed materials, web development, packaging, templates, animations, video editing, product & lifestyle content creation, POS and OOH
Key role in 2023–2024 most successful paid ads sales campaigns (ROAS 5.9), delivering 300% sales volume with optimised content
Created best-performing organic ad (most likes and views). Contributed to a 40% increase in ROAS on Meta Ads (2023-2024) by optimising content
Developed omnichannel campaign rollouts from printed materials, web development, packaging, templates, animations, video editing, product & lifestyle content creation, POS and OOH
Key role in 2023–2024 most successful paid ads sales campaigns (ROAS 5.9), delivering 300% sales volume with optimised content
Created best-performing organic ad (most likes and views). Contributed to a 40% increase in ROAS on Meta Ads (2023-2024) by optimising content
2023
Visual Designer,
EY Doberman
Stockholm, SE
EY Doberman
Stockholm, SE
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design
Delivered brand identities with a digital focus; from understanding user needs into a purposeful and brand-centric experience
Delivered brand identities with a digital focus; from understanding user needs into a purposeful and brand-centric experience
2022
Digital Brand Designer,
Bold Scandinavia
Stockholm, SE
Bold Scandinavia
Stockholm, SE
Designed scalable brand systems and visual identities for ambitious clients and iconic brands, bridging visual identity and digital design
Contributed to the SAS rebrand (2022–2023), resulting in +42% revenue growth and a +61% increase in brand preference.
Contributed to the SAS rebrand (2022–2023), resulting in +42% revenue growth and a +61% increase in brand preference.
2022
Associate Visual Designer,
Accenture Song
Zürich, CH
Accenture Song
Zürich, CH
Foundation in life-centered design through digital projects (UX/UI)
Delivered scalable commercial solutions with global impact in large cross-functional teams
Delivered scalable commercial solutions with global impact in large cross-functional teams
2017
Intership,
Studio Nuts
Lisbon, PT
Studio Nuts
Lisbon, PT
2016
Intership,
Finally Agency
Kent, GB
Finally Agency
Kent, GB
Education
2020
MA Visual Communication and Iconic Research,
The Basel School of Design, FHNW | HGK
Basel, CH
The Basel School of Design, FHNW | HGK
Basel, CH
2017 – 2018
Further Education, Type Design
Schule für Gestaltung Basel
Basel, CH
Schule für Gestaltung Basel
Basel, CH
2023 – 2025
BA Visual Arts (First Class Honors),
University of Kent
Kent, GB
University of Kent
Kent, GB
Skills
Abilities
Visual Identity, Brand Experience, Motion Design, Marketing, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Technical Tools
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library), Jitter, Calvary
AI Tools
ChatGPT, Nano Banana, Sora, Flux, Midjourney, Runway, Gemini, LTX Studio, Flora AI, Kive
Client Industries
Fast consumer Goods, Luxury Brands, Watch Industry, Fintech, Financial, Payment Services, Airline Industry, Sports, Lifestyle, Global Pharma, Healthcare, Sustainability, Gastronomy