My name is Alex, a Swiss-Brasillian designer born-raised in Lisbon. Over the years, I have lived and worked in several countries: Portugal, England, Switzerland, and Sweden.
I take each project with a holistic approach to creative design processes, from conceptual mind with systematic thinking, as well addressing user needs. My focus is to solve design challenges through visual communication intersecting brand, service, and digital design, all while bringing contemporary aesthetics and attention to craftsmanship.
Throughout my career, I have worked in brand agencies and design innovation consultancies, such as Fjord, Part of Accenture Interactive (Zürich), Bold Scandinavia (Stockholm) and EY Doberman (Stockholm). Thus, working directly with clients from diverse sectors and industries, including Accenture Industry X, Scandinavian Airlines, Zimpler Payments, Bambuser, among others.
Aug 2023 — Present
Hamilton Watch | Swatch Group
Responsible for driving the brand presence and advertisement in the global market.
Create promotional assets for advertising across all physical and digital channels, including website, point-of-sale (POS), out-of-home (OOH), print and digital screen formats, organic, and paid social.
Art direction and briefing external agencies for the development of product launch campaigns, creating promotional assets for advertising.
Design and develop product launch websites showcasing a more elevated visual experience of the product integrated with the campaign.
Designed and develop the new product launch for the Khaki Aviation Pilot website. Worked together with the Creative Lead and with developers for the back-end integration.
See website here
Art Direction for the Ventura collection "Blue Suede," created together with the Creative Lead in colaboration with Johannes Bauer Studios and Foxframes.
See campaign here
Designed and refreshed a comprehensive Global Advertising Guidelines to guide the global markets with a new Ad plan. Including the development of marketing materials and design guides for individual products concerning key highlights, special collaborations and movie promotions.
Jan – Jul 2023
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design. Develop and design approaches to each project, from research, art direction, brand development and visual expression.
My work encompassed a range of practical skills in brand experience, addressing user needs, and designing digital projects for web and mobile apps across client projects from healthcare, to sustainability, e-commerce, and immersive experiences..
Bambuser, a Live Commerce Platform
Core Value Proposition | Brand Revamp | Web Redesig
Revamp UI / UX | Components Library | Guidelines and Specification
SALLY, Future Manifestation Lab
Audio-visual experience | Web app | Artificial Reality (AR)
Redesigned Bambuser's website aligned with a new strategic vision, enhancing the platform's industry-specific study cases and result value.
Contributed to SALLY's Future Windows project, leading visual design using AR technology for an immersive experience. Delivered a comprehensive UI library with a clear visual design system.
Led the digital project for the Astra International in colaboration with EY partners from Asia. Delivered a UX / UI assessment, customer insight presentation, and executed a robust UI components library.
Internal Project: Future Windows, a collaboration with White Arkitekter, exhibited at Cannes Lions Festival and Katapult Future Fest.
Jan — Jul 2022
Bold Scandinavia, Part of NoA
Responsible for creating and developing visual identities with design systems that are flexible and responsive, focusing in branding and digital experiences.
Led independent and team colaborative projects from research and art direction to design development and implementation.
Produced visually design concepts, from animations to interactive solutions, creating a seamless and immersive brand experience.
Developed a comprehensive UI design system aligned with the brand identity, encompassing components and guidelines to ensure consistency and enhance brand recognition.
Collaborated with cross-functional teams to activate wireframes into high-fidelity screen designs and interactive prototype flows using Figma, ensuring it's user-friendly and interactive in the final products.
Brand identity, key graphic, website design, bespoke type.
Visual Rebrand for “Journey Matters” campaign, Design System and Guidelines.
Swedish Financial Company
Visual Identity: logotype, typography, colours, visual design system w/ guidelines, SoMe, annual report design concept.
Packaging Design & Bespoke Wordmark.
Mar — Nov 2021
Associate Visual Designer,
Fjord, Part of Accenture
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients.
Expanded and deepened my background in technology and digital innovation.
Created a UI components library that is consistent with the brand's visual language.
Contributed foresight, signals, and trends explorative research to create concrete visual design templates.
Developed and iterated on UI / UX hi-fidelity design, provided handovers to developers, and wrote specifications.
Designed user journeys to provide an overview of the user experience, identify pain points, and find opportunity spaces.
Contributed to the strategic vision of Industry X (Accenture Asset - Sustainability Accelerator).
Accenture Industry X / Sustainability Accelerator:
Product Design UI / UX, Strategic vision
Roche | Global Pharma
NGO | Educational Sector
Jun — Aug 2017
Graphic Designer Intern
2018 — 2019
Further Education, Type Design
Schule für Gestaltung Basel
Semester course: Type Design and Lettering at SfG
Course led by Matthew Pauwels
Key: Calligraphy, Lettering, Glyphs, Typesetting, Type Design, Typeface.
Visual Identity, Brand Experience, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Watch Manufacturing Company, Fintech, Financial & Payment Services, Airline Industry, Sports & Lifestyle, Global Pharma & Healthcare, Sustainability, Gastronomy
Portuguese (native), English (bilingual)