Multidisciplinary designer with international roots and work experience, specialising in brand identity, visual systems, and motion design.
               I approach to projects with conceptual ideas and strategic thinking, while taking care of each project with contemporary aesthetics and attention to details.
               I bring hands-on expertise from working with global luxury houses, tech ventures, innovation-led scale-ups, and international legacy brands from Accenture Song (CH), Bold Scandinavia (SE), EY Doberman (SE), and Hamilton Watches (CH). I've worked with clients from diversified industries and sectors such Swatch Group, Scandinavian Airlines, UBS Global, Accenture Industry X, Zimpler Payments, Bambuser, among others.

Work Experience
2025
Visual Designer,
Independent
CH
2023 – 2025
Visual Designer and Art Director,
Hamilton Watches
CH
2023
Visual Designer,
EY Doberman
SE
2022
Digital Brand Designer,
Bold Scandinavia
SE
2021
Associate Visual Designer,
Accenture Song
SE
2017
Intership,
Studio Nuts
PT
2016
Intership,
Finally Agency
GB
Education
2020
MA Visual Communication and Iconic Research,
The Basel School of Design, FHNW | HGK
CH
2017 – 2018
Further Education, Type Design
Schule für Gestaltung Basel
CH
2023 – 2025
BA Visual Arts (First Class Honors),
University of Kent
GB
Skills
Abilities
Visual Identity, Brand Experience, Motion Design, Marketing, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Technical Tools
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library), Jitter, Calvary
AI Tools
ChatGPT, Nano Banana, Sora, Flux, Midjourney, Runway, Gemini, LTX Studio, Flora AI, Kive
Client Industries
Fast consumer Goods, Luxury Brands, Watch Industry, Fintech, Financial, Payment Services, Airline Industry, Sports, Lifestyle, Global Pharma, Healthcare, Sustainability, Gastronomy
Campaigns
Concept, Storytelling, Launch Activation
Brand Development
Positioning, Identity, Creative Direction, Design Systems
Digital Design
Website Design & Development, UX/UI Design, Design Systems, Content Architecture
©2025, Alex Nielbo all rights reserved
Zürich, CH