Introduction
Work Experience
Education
Further Courses
Skills
‍

HEY

HEJ

OI

GRÜEZI

I am a Graphic Designer with a passion for Branding, Art Direction, and Digital Experiences.
              I work on projects with concept-driven design processes, while taking care of each project with contemporary aesthetics and attention to detail.
              As a designer, I explore and embrace design challenges that connect with something greater while staying true to the brand's essence.
              Throughout my career, I have worked in brand agencies and design innovation consultancies, such as Fjord, Part of Accenture Interactive (Zürich), Bold Scandinavia (Stockholm) and EY Doberman (Stockholm). Thus, working directly with clients from diverse sectors and industries, including UBS Global, Accenture Industry X, Scandinavian Airlines, Zimpler Payments, Bambuser, among others.

Work Experience
2025
Visual Designer
Freelance
CH
Zürich,
Switzerland
Description
Collaborating with international agencies, including MetaDesign (Zürich), Ozon Studio (Amsterdam) and client projects ranging from corporate branding and tech startups


Selected
UBS Global
Corporate branding
‍
Flip Lingoes – Language Exchange Zürich
Brand Identity
Aug 2023 — Jan 2025
Visual Designer
Hamilton Watch Company, Swatch Group
CH
Bern,
Switzerland

VISIT HERE

Description
Worked in-house, specializing in Art Direction and crafting brand creatives for campaigns and advertising across all touchpoints, from print production to digital experiences

Create product landing pages with creative and functional web experiences (UX/UI)

Lead role at the brand guidelines for global advertising across 26 markets

I work in full-cycle with conception, design and execution of campaigns, guidelines, templates, print matter, web, packaging, brochures, animations, video editing, product/lifestyle photography, point of sales (POS), billboards (OOH)


Selected
Khaki Aviation Pilot Landing Page
Designed and developed a landing page with a crafted visual experience for the product launch campaign
‍
Khaki Field Mechanical – Original Field Watch
Archival research, AI voice, editing; position Hamilton as the true field watch brand
Jan – Jul 2023
Visual Designer
EY Doberman
Stockholm,
Sweden
SE

VISIT HERE

Description
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design

Created strategies for each project, from art direction to building brands and designing user interfaces

Contributed with practical skills related to brand experience, addressing user needs, and designing digital projects for websites and mobile apps

Worked with clients within healthcare, sustainability, e-commerce, and immersive experience exhibitions
Selected Clients
Bambuser - Video Commerce
Core value proposition | Brand revamp | Interface design

Astra International
Interface Design | Design library

SALLY, Future Manifestation Lab
Visual identity | Interface design | AR experience
Jan — Jul 2022
Digital Designer,
Bold Scandinavia
SE
Stockholm,
Sweden

VISIT HERE‍

Description
Responsible for creating and developing visual identities with design systems that are flexible and responsive, focusing in branding and digital experiences.
S Clients
Zimpler Payments
Brand identity | Art direction | Bespoke type
‍
Scandinavian Airlines (“Journey Matters” campaign)
Key Visual | Design system

Swedish Financial Company
Concept identity
‍
Vana Living
Logo | Typography | Packaging
Mar — Nov 2021
Associate Visual Designer,
Fjord (Accenture)
CH
Zürich,
Switzerland

VISIT HERE‍

Role
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients
Highlights
Expanded and deepened my background in technology and digital innovation
‍
Created a UI components library that is consistent with the brand's visual language
‍
Contributed foresight, signals, and trends explorative research to create concrete visual design templates
‍
Developed and iterated on UI / UX hi-fidelity design, provided handovers to developers, and wrote specifications
‍
Designed user journeys to provide an overview of the user experience, identify pain points, and find opportunity spaces
‍
Contributed to the strategic vision of Industry X (Accenture Asset - Sustainability Accelerator)
Selected Clients
Accenture Industry X, Sustainability Accelerator
User research and testing | Interface design | UI design library
‍
Global Pharma
User research and testing | Interface design | UI design library

NGO | Educational Sector
User research and testing | Interface design | UI design library
Expertise
Jun — Aug 2017
Graphic Designer Intern
Studio Nuts
PT
Lisbon,
Portugal

VISIT HERE

Education
2018 — 2020
MA Visual Communication and Iconic Research
Basel Academy of Art and Design FHNW | HGK
CH
Basel,
Switzerland
2018 — 2019
Further Education, Type Design
Schule für Gestaltung Basel
CH
Basel,
Switzerland

Semester course: Type Design and Lettering at SfG
Course led by Matthew Pauwels

2015 — 2018
BA Visual Arts
University of Kent
UK
Canterbury,
England
Attended Courses
2020
Motion Graphics
Led by Dirk Koy
CH
Basel,
Switzerland
2020
Type Design
Led by Philipp Stamm
CH
Basel,
Switzerland
2020
Time + Media
Led by Ted Davis and Gregory Vines
CH
Basel,
Switzerland
2020
Poster Design
Led by Leander Eisenmann
CH
Basel,
Switzerland
Skills
Technical Skills
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library)
Expertise
Visual Identity, Brand Experience, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Client Industries
End-consumer & Luxury Brands, Fintech, Financial & Payment Services, Airline Industry, Sports  & Lifestyle, Global Pharma & Healthcare, Sustainability, Gastronomy
Language
Portuguese (native), English (bilingual)
ANI
WORKS
RESUME
ARCHIVE
©2025
alexnielbo@gmail.com
IG @alexnielbo
Designed and Developed by Alex Nielbo with Webflow