Introduction
Work Experience
Education
Further Courses
Skills
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HEY

HEJ

OI

GRÜEZI

I am a Visual Designer with a passion for Branding, Creative Direction, and Digital Experiences.
              I work on projects with a holistic approach, adopting design-driven processes from conceptual mind to critical thinking. My work intersects Visual Communication, Art Direction, and Interactive Design, all while bringing a contemporary aesthetic and attention to detail.
              Throughout my career, I have worked in brand agencies and design innovation consultancies, such as Fjord, Part of Accenture Interactive (Zürich), Bold Scandinavia (Stockholm) and EY Doberman (Stockholm). Thus, working directly with clients from diverse sectors and industries, including Accenture Industry X, Scandinavian Airlines, Zimpler Payments, Bambuser, among others.

WORK EXPERIENCE
Aug 2023 — Present
Visual Designer
Hamilton Watch | Swatch Group
Biel/ Bienne,
Switzerland

Link‍

Role
Responsible for driving the brand presence and advertisement in the global market.

Develop promotional assets for advertising across all channels. Including physical and digital formats, POS, OOH, organic, and paid social.

Create briefs and art direction to lead production teams in creating advertising content and promotional materials, including photography and video.
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Design and develop product launch websites showcasing a more elevated visual experience of the product integrated with the campaign.
Highlights
[1] Khaki Aviation Pilot Landing Page
Contributed to the design and development of the website. Integrated with the campaign, this product landing page is an elevated showcase of the new Pilot collection.
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[2] Ventura Blue
Developed the creative direction for the Ventura collection watch campaign, together with a production team.
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[3] Designed and refreshed a comprehensive Global Advertising Guidelines to guide the global markets (26) with an Ad plan and visual style. Creating the marketing materials and design guides for specific products concerning key highlights, special collaborations and movie promotions.
Expertise
Digital/ExperientialDigital/Experiential ActivationsBrand experienceAdvertising guidelinesArt directionDesign systemDesign campaignInternal graphicsMarketingContent creation photo / videoAnimationVideo editingEcomsFigmaWebflowAdobe Premiere ProAdobe After EffectsCGI
Jan – Jul 2023
Visual Designer
EY Doberman
Stockholm,
Sweden

Link
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Role
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design.

Created strategies for each project, from art direction to building brands and designing user interfaces.

Contributed with practical skills related to brand experience, addressing user needs, and designing digital projects for websites and mobile apps.

Worked with clients within healthcare, sustainability, e-commerce, and immersive experiences.
Direct Clients
[1] Bambuser
Core Value Proposition | Brand Revamp | Website

[2] Astra International
Revamp Digital Interface | Design System | Guidelines and Specification

[3] SALLY, Future Manifestation Lab
Identity | Website and App | AR experience
Jan — Jul 2022
Digital Designer,
Bold Scandinavia, Part of NoA
Stockholm,
Sweden

Link
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Role
Responsible for creating and developing visual identities with design systems that are flexible and responsive, focusing in branding and digital experiences.
‍Direct Clients
[1] Zimpler Payments
Identity |  Design Direction | Bespoke type
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[2] Scandinavian Airlines (“Journey Matters” campaign)
Design System | Guidelines
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[3] Swedish Financial Company
Concept Identity
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[4] Vana Living
Packaging | Bespoke Wordmark
Mar — Nov 2021
Associate Visual Designer,
Fjord, Part of Accenture
Zürich,
Switzerland

Link
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Role
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients.
Highlights
Expanded and deepened my background in technology and digital innovation.

Created a UI components library that is consistent with the brand's visual language.

Contributed foresight, signals, and trends explorative research to create concrete visual design templates.

Developed and iterated on UI / UX hi-fidelity design, provided handovers to developers, and wrote specifications.

Designed user journeys to provide an overview of the user experience, identify pain points, and find opportunity spaces.

Contributed to the strategic vision of Industry X (Accenture Asset - Sustainability Accelerator).
Direct Clients
[1] Accenture Industry X, Sustainability Accelerator
Digital Design | User Research
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[2] Global Pharma
User research | Prototype

[3] NGO | Educational Sector
Website Design | User Research | Design System
Expertise
Jun — Aug 2017
Graphic Designer Intern
Studio Nuts
Lisboa,
Portugal

Link‍

EDUCATION
2018 — 2020
MA Visual Communication and Iconic Research
Basel Academy of Art and Design FHNW | HGK
Basel,
Switzerland
2018 — 2019
Further Education, Type Design
Schule für Gestaltung Basel
Basel,
Switzerland

Semester course: Type Design and Lettering at SfG
Course led by Matthew Pauwels
Key: Calligraphy, Lettering, Glyphs, Typesetting, Type Design, Typeface.

2015 — 2018
BA Visual Arts
University of Kent
Canterbury,
England
ATTENDED COURSES
2015 — 2018
Motion Graphics
Led by Dirk Koy
Basel,
Switzerland
2015 — 2018
Type Design
Led by Philipp Stamm
Basel,
Switzerland
2015 — 2018
Time + Media
Led by Ted Davis and Gregory Vines
Basel,
Switzerland
2015 — 2018
Poster Design
Led by Leander Eisenmann
Basel,
Switzerland
SKILLS
Technical Skills
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library)
Expertise
Visual Identity, Brand Experience, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Client Industries
Watch Manufacturing Company, Fintech, Financial & Payment Services, Airline Industry, Sports  & Lifestyle, Global Pharma & Healthcare, Sustainability, Gastronomy
Language
Portuguese (native), English (bilingual)
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WORKS
RESUME
ARCHIVE
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ALEXNIELBO@GMAIL.COM
IG. @ALEXNIELBO
VISUAL DESIGNER