Zimpler Payments Pay. Get Paid.
Fintech & Finace
Identity, Website, Motion
2022
Zimpler is a cutting-edge payment method for forward-thinking individuals who value instant and direct transactions without delay. It's a reflection of a fast-paced, on-demand lifestyle and a tool for living life to the fullest.
We introduced a new brand identity for Zimpler with a digital-led approach. The concept of "instant response" translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but module-based layout system.
We introduced a new brand identity for Zimpler with a digital-led approach. The concept of "instant response" translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but module-based layout system.
Client
Zimpler Payments AB
Team
Alex Nielbo, Petter Eklund, Torbjörn Kihlberg, Christina Damsgaard
Key Role
Key Visual, Motion, Bespoke Type, Website
Year
2023
Scale
Postion
Personality
Motion Principles
Behaviour
Behaviour
Based on responsive behaviours, motion principles were created to shape the entire design system from type, graphics, imagery, and calls to action behave; creating a scalable, flexible, and immersive brand experience.
Motion curve:
Time: 20 fms, Velocity: 90/100
Time: 20 fms, Velocity: 90/100
Logotype
Dynamic Symbol
Dynamic Symbol
Zimpler’s logo is simple and instantly recognisable, helping it stand apart from competitors. The expressive cuts evokes an active expression of payment.
Digital
Website
Website
Bespoke Type
Zimpler Grotesk
Zimpler Grotesk
The identity uses a distinct type system with expressive headlines and functional body. I designed bespoke numerals— a core element of the identity— with expressive cuts widely used even in the most limited applications of the brand.
Hamilton Watches All Year Around Campaigns
Lifestyle & Luxury
Brand, Art Direction, Digital
2023 — 2025
At Hamilton Watches, I worked as an in-house Brand Designer and Art Director at HQ (2023–2025). Part of the Swatch, Hamilton carries over 130 years of heritage. I contributed to the brand experience and global advertising guidelines, leading 360° marketing and art direction, and delivering end-to-end omnichannel campaigns across print, digital, web, motion, packaging, and OOH.
Creative Team
Eric Åhnebrink (Creative Lead), Alex Nielbo (Brand Designer)
Production Teams
Stephan Zimmermann, Zach & Perry, Kutuko
Year
2023 — 2025
Evolving 130-Year-Old Brand for Today
Digital-first global ad guidelines used worldwide across all touchpoints—print, digital, OOH, POS, and paid social
Digital-first global ad guidelines used worldwide across all touchpoints—print, digital, OOH, POS, and paid social
When I joined, the guidelines were fragmented and overly complex, slowing creative. They were often misused, and approval loops diluted the impact.
Owning the guidelines, I had the opportunity to redefine and rebuild into a digital-first system, improving operational workflows, brand clarity and opportunities to create impact across each touchpoint.
The new format of the guidelines, supported markets to execute independently and consistently, removing friction, allowing real-time updates and corrections. It also had an impact on creative flows with stronger art direction and more precise, platform-native content optimization.
Owning the guidelines, I had the opportunity to redefine and rebuild into a digital-first system, improving operational workflows, brand clarity and opportunities to create impact across each touchpoint.
The new format of the guidelines, supported markets to execute independently and consistently, removing friction, allowing real-time updates and corrections. It also had an impact on creative flows with stronger art direction and more precise, platform-native content optimization.
- +40% increase in ROAS on Meta Ads (2023-2024)
- 2024 most successful paid ads sales campaigns (ROAS 5.9), delivering 300% sales volume with optimised content
Art Direction
Engineered Garments Limited Edition
Engineered Garments Limited Edition
Hamilton teams up with Engineered Garments to launch the Hamilton Khaki Field Titanium Limited Edition (Ø36mm).
The campaign celebrates a collaboration built on shared philosophies — drawing parallels between rugged utility, timeless design, and military heritage.
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This configuration epitomizes the ideal field watch, both contemporary and timeless, embodying the essence of Hamilton Khaki × Engineered Garments
Daiki Suzuki – Founder of Engineered Garments
Fjord Dynamic Symbol
Innovation Consultancy
Brand, Motion
2021
In my previous role at Fjord, a design and innovation consultancy under Accenture Song, I contributed a visual design concept to our team with a sub-identity for Fjord in Switzerland.
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
Designer
Alex Nielbo
Special Thanks
Claudia Niemeyer, Thales Molina, Sarah Semple
Company
Fjord, part of Accenture Song
Year
2021
ZeitRaum Motion Festival
Entertainment & Event
Campaign, Motion
2019
This poster campaign was designed for an event focused on motion graphics festival. The concept plays with the intersection of time, rhythm, and contrast creating a bold and simple visual motion poster.
Archive A Book About Memories
Editorial Design
Print
2018
Growing up in a multicultural and diverse family, I have always been fascinated by the different journeys I took to visit my family roots in Brazil, Denmark, and Switzerland.
This project is a personal that explore fragments of memoties that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows.
The typographic setting is composed within this frame, giving shape to the narratives and stories.
The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.
This project is a personal that explore fragments of memoties that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows.
The typographic setting is composed within this frame, giving shape to the narratives and stories.
The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.
Research Design Exploration on Emptiness
Digital Publising
Graphic, Motion, Research
2019
This thesis is a theoretical-practical approach into applying concept to visual communication. Through experimental, practice-led research, it uses posters, typography, and iconography to translate the concept into visual form of "emptiness." The work develops and tests visual strategies to express interdependence, merging text and image into a single language. The final outcome presents interdependence as a lived, perceptual experience rather than just a concept.
Authorship Form and Context
Exhibition
Print, Typography, Graphic
2018
A series of visuals designs through four techniques. These images were supported by in-depth visual explorations with content within four chapters (techniques): typographic form, graphic shapes, photography, and slogan.
The approach for this project was to incorporate humor and irony into the message, as well as connecting the different elements from graphic shapes into typographic form with the contrast of organic and sharp forms. At the end, it was developed a catalogue with these designs that later was composed into a final poster design that showcases one element from each technique.
The approach for this project was to incorporate humor and irony into the message, as well as connecting the different elements from graphic shapes into typographic form with the contrast of organic and sharp forms. At the end, it was developed a catalogue with these designs that later was composed into a final poster design that showcases one element from each technique.
