Zimpler Payments Pay. Get Paid.
Fintech & Finace
Identity, Website, Motion
2022
Zimpler is a cutting-edge payment method for forward-thinking individuals who value instant and direct transactions without delay. It's a reflection of a fast-paced, on-demand lifestyle and a tool for living life to the fullest.
We introduced a new brand identity for Zimpler with a digital-led approach. The concept of "instant response" was translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but module-based layout system.
We introduced a new brand identity for Zimpler with a digital-led approach. The concept of "instant response" was translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly personalities. The identity includes a distinct typeface, a vibrant and unique colour palette, an energetic image style and a versatile but module-based layout system.
Team
Alex Nielbo, Petter Eklund, Torbjörn Kihlberg, Christina Damsgaard
Key Role
Key Visual, Website, Motion, Bespoke Type
Live
www.zimpler.com
Scale
Postion
Personality
Motion Principles
Behaviour
Behaviour
“Instantaneous response” is translated into a visual language based on responsive behaviours, giving the brand a snappy and progressive energy, and expressions of unruly.
These motion principles shape the entire design system, creating a standard behaviors for most of our design assets like type, graphics, image, and calls to action making it a cohesive, scalable, and flexible brand experience.
These motion principles shape the entire design system, creating a standard behaviors for most of our design assets like type, graphics, image, and calls to action making it a cohesive, scalable, and flexible brand experience.
Motion curve:
Time: 20 fms, Velocity: 90/100
Time: 20 fms, Velocity: 90/100
Zimpler’s logo is simple and instantly recognisable, helping it stand apart from competitors. The expressive cuts evokes an active expression of money being sent instantly.
Digital Website
Bespoke Type Zimpler Grotesk
Hamilton Watches All Year Around Campaigns
Lifestyle & Luxury
Brand, Art Direction, Digital
2023 — 2025
At Hamilton, I served as both an in-house Art Director and Visual Designer, helping bring vision clarity and refined brand identity, creating strong messaging and brand awareness through campaigns both paid and organic, fostering deeper emotional connections with key audiences – including movie enthusiasts, adventure and outdoor communities, and watch collectors.
Campaign Engineered Garments Limited Edition
Hamilton teams up with Engineered Garments to launch the Hamilton Khaki Field Titanium Limited Edition (Ø36mm).
The campaign celebrates a collaboration built on shared philosophies — drawing parallels between rugged utility, timeless design, and military heritage.
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This configuration epitomizes the ideal field watch, both contemporary and timeless, embodying the essence of Hamilton Khaki x Engineered Garments
Daiki Suzuki – Founder of Engineered Garments
Fjord Dynamic Symbol
Innovation Consultancy
Brand, Motion
2021
In my previous role at Fjord, a design and innovation consultancy under Accenture Interactive, I contributed a visual design concept to our team with a sub-identity for Fjord in Switzerland.
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
ZeitRaum Motion Festival
Entertainment & Event
Campaign, Motion
2019
This poster campaign was designed for an event focused on motion graphics festival. The concept plays with the intersection of time, rhythm, and contrast creating a bold and simple visual motion poster.
Archive A Book About Memories
Editorial Design
Print
2018
Growing up in a multicultural and diverse family, I have always been fascinated by the different journeys I took to visit my family roots in Brazil, Denmark, and Switzerland.
This project is a personal that explore fragments of memoties that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows.
The typographic setting is composed within this frame, giving shape to the narratives and stories.
The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.
This project is a personal that explore fragments of memoties that still linger from my childhood. Each journey (chapter) is introduced with a continuous landscape that sets the stage for the story that follows.
The typographic setting is composed within this frame, giving shape to the narratives and stories.
The chosen fonts were carefully selected to create contrast between the old memories and the new times in which the images were archived, allowing me to reconnect with those memories and the emotions they evoke.
Research Design Exploration on Emptiness
Digital Publising
Graphic, Motion, Research
2019
A theoretical-practical approach into applying concept to graphic design/visual communication.
Authorship Form and Context
Exhibition
Print, Typography, Graphic
2018
In my previous role at Fjord, a design and innovation consultancy under Accenture Interactive, I contributed a visual design concept to our team with a sub-identity for Fjord in Switzerland.
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.
