Hello! Oi! Grüezi! Hej!
My name is Alex, born and raised in Lisbon with a multicultural background — Swiss, Danish and Brazilian. I am currently based in Sweden (Stockholm) and previously worked in Switzerland, Portugal and England.
After concluding my Bachelors degree in Visual Arts with first-class honours in the UK. Later, I joined a Master's program at the Basel School of Design in Switzerland to extend my training in typography and iconic theory and deepen my skills in the practice of visual communication.
Previously worked at Fjord, Part of Accenture Interactive (Zürich, CH) and Bold Scandinavia, Part of NoA (Stockholm, SE). Thus, I have work experience with clients from multiple sectors/industries such as Accenture Industry X, Scandinavian Airlines, Zimpler Payments and others.
As a multidisciplinary designer, I have a diversified and holistic approach with conceptual thinking, user-centred and design-driven creative processes. My focus is to solve design challenges through visual communication intersecting brand, service and digital innovation.
Responsible for creating and developing visual identities with design systems that are flexible and allow progression within branding and digital experiences.
→ Managed individually and worked on team projects: from research to concept and design to implementation.
→ Developed visual designs pushing digital agenda consistent with the principles and brand values creating a more holistic experience for the consumers.
→ Collaborated with cross-functional teams in translating wireframes to Figma and design interfaces to prototype flows, bringing interactive solutions, UI design features and delivering to the production team.
→ Supporting the distinct brand expression in web applications and coherent in all digital touchpoints.
Zimpler Payments | Brand Identity and Digital Design
Scandinavian Airlines | Rebrand and Guidelines
Swedish Financial Company | Visual Identity
Vana Candles | Packaging & Bespoke Wordmark
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients.
→ Expanded and deepen my expertise and background in technology and digital innovation.
→ Creation of UI components library consistent with the brand’s visual language.
→ Contribution with foresight, signals and trends explorative research to concrete visual design templates.
→ Development, iterative UI/UX hi-fidelity design, handover to developers, specification writing.
→ Design user journeys for a better user experience overview, identifying pain points and finding opportunity spaces.
→ Contributed to the strategic vision of Industry X (Accenture Asset - Sustainability Accelerator).
Accenture Industry X | Sustainability Accelerator
Global Pharma | Healthcare
NGO | Educational Sector