In my previous role at Fjord, a design and innovation consultancy under Accenture Interactive, I contributed a visual design concept to our team with a sub-identity for Fjord in Switzerland.
            The concept for this project was to reinterpret the official F logo into a dynamic form that was able to visually convey the themes of "shaping" and "building" together, including moving images. This approach allowed the sub-brand to be flexible and adapt while having room to grow into new forms from simple to expressive shapes, while still maintaining its recognisability.
            The resulting identity captured the spirit of Fjord and its focus on shaping the future and driving progress.